I. Who is responsible for this website?
The data controller as defined by the General Data Protection Regulation (GDPR) is:
Sparkasse Prignitz
Rostocker Straße 4
16928
Pritzwalk
Germany
E-Mail: info@sparkasse-prignitz.de
Telephone: 03395 746-0
Fax: 03395 746-460
(hereinafter also referred to as "Sparkasse", "we", "our" or "us")
If you have any questions regarding this privacy policy or about how we protect your personal data, please contact Sparkasse's data protection officer.
Data protection officer
Annette Schmuck
Simrockstr. 4
53113
Bonn
Germany
datenschutz@sparkasse-prignitz.de
II. What is data processing?
When we process personal data, it means that we collect, store, transmit, delete or otherwise use the information. Personal data refers to information about natural persons who use this website to obtain information on Sparkasse's products and offers.
If you are already a Sparkasse customer, your data will be processed in the context of your business relationship with Sparkasse. You can find more information about this in our privacy policy. The privacy policy also provides information regarding other products and services that can be accessed via this website (for example, about data processing in the context of online banking).
Below you will find an overview of which data we collect when you visit this website and for what purposes the data is processed.
III. How is your data processed when visiting this website?
1. Data needed to display the website and ensure its stability and security
When you use our website for purely informational purposes, we collect the following data, which we require for technical purposes:
- IP address of the device you are using
- Name of the accessed file (specific page)
- Date and time of access
- Volume of data transferred
- Access status (successful/unsuccessful)
- Browser type and version as well as which operating system you use
- URL of the previously visited page (so-called "referrer URL")
In accordance with Art. 6 para. 1 lit. f) GDPR, the processing of the above-mentioned data is necessary for the purposes of pursuing our legitimate interests. In the event of the unlawful use of this website, the data may also be used to identify potential violations.
In addition, this information will be analysed for statistical purposes as well as to improve our website. This will be done without creating personal user profiles.
2. Sparkassen marketing campaign analyses and measurements
The Sparkassen Finanzgruppe uses analytics and measurement platforms to deliver, analyse and measure the success of national and regional digital advertising campaigns.
After obtaining your consent on a landing page (sparkasse.de), these analyses are performed with the help of the following platforms
- intelliAd
If you click on a Sparkasse advertisement on a third-party website, you will be taken to a landing page with more information on the advertised product. The landing page for all Sparkassen adverts is sparkasse.de, from which users are then forwarded to their local Sparkassen website. sparkasse.de uses the web analytics service from intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich, Germany, to measure advertising campaigns’ success. You will be asked to consent to the use of the campaign measurement system before you will be able to access the contents pertaining to the advertised product on sparkasse.de. Once you have given your consent, the cookies set by intelliAd can be read out and assigned to specific interactions on sparkasse.de. This data then helps us to manage and optimise our marketing measures. This data cannot be used to identify any persons, because it is only collected on the basis of a cookie ID. The cookie ID, in turn, cannot be linked to an IP address because the IP address will have been anonymised immediately before the intelliAd cookie is set.
The cookie is deleted after 100 days.
The legal basis for this application is Art. 25 (1) TTDSG. You can withdraw your consent at any time at http://login.intelliad.de/optout.php. In this case, the cookie “intelliadNoTrack” will be set, which will block user interactions up until the cookie expires. This cookie is deleted after one year.
- Adform
If you click on a Sparkasse advertisement on a third-party website, you will be taken to a landing page with more information on the advertised product. The landing page for all Sparkassen adverts is sparkasse.de, from which users are then forwarded to their local Sparkassen website. sparkasse.de uses the web analytics service from Adform A/S Wildersgade 10B, sal. 1 DK-1408 Copenhagen, Denmark, for both advertising delivery as well as campaign measurement. You will be asked to consent to the use of the campaign measurement system before you will be able to access the contents pertaining to the advertised product on sparkasse.de. Once you have given your consent, the cookies set by Adform can be read out and assigned to specific interactions on sparkasse.de. This data then helps us to manage and optimise our marketing measures. This data cannot be used to identify any persons, because it is only collected on the basis of a cookie ID. The cookie ID, in turn, cannot be linked to an IP address because the IP address will have been anonymised immediately before the Adform cookie is set.
The cookie is deleted after 60 days.
The legal basis for this application is Art. 25 (1) TTDSG. You can withdraw your consent at any time at https://site.adform.com/de/privacy-center/platform/widerrufsrecht/. In this case, the opt-out cookie “C” will be set with a value of “3”, which will block user interactions up until the cookie expires. The cookie is deleted after 3650 days.
- Count server
In order to establish whether an advertisement on a third-party website has led to a purchase from Sparkasse, sparkasse.de uses a so-called “count server”.
If you click on a Sparkasse advertisement on a third-party website, you will be taken to a landing page with more information on the advertised product. The landing page for all Sparkassen adverts is sparkasse.de, from which users are then forwarded to their local Sparkassen website. You will be asked to consent to the use of the campaign measurement system before you will be able to access the contents pertaining to the advertised product on sparkasse.de. Once you have given your consent, a “zs_aff” cookie with a random ID will be set that allows us to manage and optimise our marketing measures. This data cannot be used to identify any persons, because it is only collected on the basis of a random ID.
The cookie is deleted after 30 days.
The legal basis for this application is Art. 25 (1) TTDSG. You can withdraw your consent for this cookie at any time under “Update cookie settings” on sparkasse.de.
3. Third-party applications
- YellowMap
This website uses SmartMaps, a service provided by YellowMap AG, CAS-Weg 1-5, 76131 Karlsruhe, Germany, for displaying maps. This service makes it possible to display interactive maps directly on the website and for users to use these maps. In order to be able to provide the maps, YellowMap will be processing your IP address as well as range of other technical data. The data YellowMap collects will only be used for creating the map and deleted after 10 minutes. YellowMap does not use any cookies.
For more information on the purpose and scope of the data collected and its processing by YellowMap can be found at https://www.smartmaps.net/datenschutz/.
This page also contains more information on your rights concerning the above.
The legal basis for processing your data is Art. 6(1)(1)(b) GDPR.
IV. Who receives your data?
Your information will only be shared with third parties insofar as you have consented to this or where we have a legal obligation to do so. In particular such recipients may include:
- Law enforcement
- Other Sparkassen Finance Group companies
Our service providers may also receive such data if they meet Sparkasse's special confidentiality requirements. In particular, these may include IT service providers, consulting services and companies in sales and marketing. The appropriate data protection agreements will be arranged with these service providers.
V. When will your data be deleted?
Should the data mentioned in this policy no longer be required for its original purpose, it will be deleted. In the event that the further processing of the data is – temporarily – required for other purposes, this will not apply.
Insofar as the storage period defined for individual services differs from the above, this information will be available in the description for each service.
VI. Will your data be transmitted to third countries or international organisations?
As a rule, the data we collect when you visit this website is not transmitted to international organisations or third countries (states outside the European Economic Area -EEA). For more information on the possible transmission of pseudonymised data by analysis services, please see the section "Analytical cookies".
VII. What are your rights with regard to the processing of your data?
You have the following rights concerning your personal information held by Sparkasse:
- The right to information
- The right to rectification or deletion
- The right to restriction of processing
- The right to data portability
- The right to object or to withdraw consent
Information about your right to object in accordance with Art. 21 GDPR
1. Case-specific right to object
You have the right to object at any time, on grounds relating to your own particular situation, to the processing of your personal data based on Art. 6 para. 1 lit. e) GDPR (processing carried out in the public interest) or Art. 6 para. 1 lit. f) GDPR (data processing necessary for pursuing the legitimate interests of the controller); including profiling based on these provisions as defined by Art. 4 para. 4 GDPR.
Should you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for such processing which outweigh your personal interests, rights and freedoms; or where such processing serves in the establishment, exercise or defence of legal claims.
2. Objection to the processing of your data for the purposes of direct marketing by Sparkasse
In individual cases, we process your personal information for the purposes of direct marketing. You have the right to object at any time to the processing of your personal data for such marketing; this includes profiling insofar as it is related to such direct marketing.
Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for such purposes.
The objection need not follow a particular form and should be addressed to:
Sparkasse Prignitz
Rostocker Straße 4
16928 Pritzwalk
Deutschland
info@sparkasse-prignitz.de
You also have the right to lodge a complaint with the following supervisory authority regarding the processing of your data:
[Please enter the contact details of the responsible supervisory authority here.]
VIII. Is your data used for automated decision-making or profiling?
The data collected from visits to this website is not used for automated decision making as defined by Art. 22 GDPR.
Updated: August 2022